This blog post came to my attention today:
Apart from being written by the uuuh-may-zin' Chav Paderborn it's just, well, right. I wish I'd written it and since I didn't I'll just say I agree with her.
There are so many stores in SL fighting for teh spacebux that it's hard to get your stores name out there, it's a battle and sending freebies and taking part in hunts seems like a good way to get known, get your landmark in inventories, get your prims on people. I don't know, anyway, read Chav's blog post.